Service Spotlight: CGIs

Despite your company’s reputation for quality, it can be difficult to sell a property on plans alone, if you don’t embrace the world of 3D design and CGI imagery, you will have to rely on 2D floorplans & 2D elevation drawing in order to showcase what the property would look like when completed. These options can greatly reduce the amount of information and engagement for your clients and won’t offer the ‘wow’ factor.

“CGI’s allow you to market a property that doesn’t yet exist”

Computer-generated imagery (CGI) is still or animated visual content produced with the help of computer software. CGI generally refers to the 3D computer graphics that used to create characters, scenes and special effects in films and games. However, this technology is widely used in advertising, architecture and engineering. Not to mention, creating CGI is considerably cheaper than employing physical methods like producing mock-ups, which require more human resources and time.

Be it a high-end apartment or a small bungalow, 3D CGI visualisations help your potential buyers view the tiniest details of the property, and let’s be honest, people love that. Simple things like plants, door handles, or window frames really matter to home buyers. Also, with CGI, you can experiment with different materials and textures to deliver ultra-realistic visualisations. Each CGI image is created with light and shadows in mind. Exterior property CGI enables you modify the exterior by adding features, or, for instance, just add a car or a dog to make the picture even more realistic, and give the instant feeling of home to your potential buyer.

Benefits of CGI for Real Estate Marketing

It goes without saying that advertising a new property is primarily visual experience, which makes the quality imagery imperative for efficient marketing. CGI offers real estate marketers a range of indisputable benefits. Let’s take a closer look at the major advantages of CGI for property marketing.

Helps you meet your clients needs

In our digital era, customers’ expectations are growing higher than ever. Considering an off-plan property, people want to know each and every detail about their future home. CGI helps to provide your clients with high quality visuals so that they have a clear picture of how their home will look like before it’s been built.

Improve Sales with High-End Property CGI

Using architectural CGI will help you boost property sales. Instead of using boring, traditional 2D rendering, 3D will allow you to show off your property in the most appealing way. Your clients will be impressed by your CGI animations and realistic imagery. You will highlight your understanding of the property and attention to detail.

Provides Customers with a Realistic Representation

Planning is probably the most difficult part because you have to think of creative solutions for your client. And, both of you must be satisfied with the final result. However, planning is difficult if you don’t have a visual representation of your ideas. With CGI, you can create stunning plans and include different textures and colours to impress your clients

The Benefits of CGI?

  • Allows potential homeowners to imagine what the space can look like

  • Allows you to take a property/development to market prior to its completion

  • Saves time & money

  • Provides scale & Visualisation

  • Provides Convenience

  • Boost a property’s potential

  • Clear Visual Presentation

Invision’s CGI Services

Invision provides CGI services for all your requirements from whether you would like to showcase a property to market or your development requires CGI’s to allow you to get to the market quicker, Invision have got you covered!

Please email Mo@invisionproperties.co.uk if you would like to discuss anything further.

Thank you,

Mo Hassan

Managing Director