Service Spotlight: Virtual Staging

Virtual Staging has emerged as a formidable technological advancement in Home Staging techniques. It's a cost-effective alternative to traditional staging, however, it can also be a great supplement to the traditional staging of vacant homes.

What is Virtual Staging?

Virtual staging means digitally adding furniture and decor to a photo of a home or a room for the purpose of increasing real estate value.

Most virtual staging is done via 3D software to make the added furniture look indistinguishable from physical furniture.

Ultimately, virtually staged photos make it easier for homebuyers to see the full potential of a space or a home. The vast majority of buyers cannot visualise the possibilities of a home without physically seeing what it would look like. Virtual staging can get buyers excited about a space's size, intended use, and true potential of the space as their home.

What Can Virtual Staging Be Used For?

Home Sales

In a seller’s market, an estate agent should consider the most effective way to attract buyers to a property. This can require little effort if the property is photo-ready, however a vacant home or a property in a less than ideal state would benefit from the use of virtual staging to achieve a sale quicker.

Don’t just take our word for it. The Home Staging Association UK & Ireland has published a report containing figures based on 106 responses to a study conducted between January and April last year (this included estate agents, developers and property).

The reports outline 85 per cent of respondents claimed that a staged home sells up to three times faster than a non-staged property.

94 per cent of the agents and 100 per cent of developers confirmed that home staging increased the number of viewings for a property.

“With houses currently sitting on the market at an average of 19 weeks, from initial listing to final offer, this is good news for those looking for a speedy sale in a sluggish market” says the association.

All respondents said home staging makes it easier for a buyer to visualise the property as their future home, and 75 per cent claimed buyers spend more time viewing a home that has been professionally staged.

Renovations

Virtual staging has proven useful for renovations as well, as they allow homeowners to test different colour palettes before investing in paint, flooring, furniture and other décor items. Multiple scenarios can be tested to demonstrate design concepts and best use for a particular room.

What’s more is that it allows developers to visualise finished rooms whilst works are still ongoing on site, meaning clients save time, energy, and money. It allows them to get organised for when the work is done. Decorating becomes a quick and painless process with the help of virtual staging!

Enhancement

Let's say you want to refashion or enhance a room. You'll have to move, update, and replace furniture manually. Similarly, staging the home for different audiences or seasons will require a significant investment of time and money.

Virtual staging completely streamlines this entire process. Your virtual staging partner can stage the same photo multiple different ways depending on the seasons and styles desired.

Plus, you can add high-end furniture to your property without cutting into your marketing budget.

Virtual staging can match any style of physical staging, including modern, traditional, rustic, farmhouse, Scandinavian, coastal, and urban industrial.

What Are The Benefits of Virtual Staging?

  • Allows potential homeowners to imagine what the space can look like

  • Allow a designer to conceptive different options for the same room

  • Saves time & money

  • Provides scale & Visualisation

  • Provides Convenience

  • Target Specific Markets

  • Boost a property’s potential

  • Clear Visual Presentation

Invisions Virtual Staging Service

Invision provides Virtual Staging and Virtual Renovation for all your requirements. From whether you would like to showcase a property to market or your development requires virtual renovation to allow you to get to the market quicker, Invision have got you covered!

Please email Mo@invisionproperties.co.uk if you would like to discuss anything further.

Thank you,

Mo Hassan

Managing Director